Brand Identity and Website Design, Built as One Project

ADD TO CART COMMERCE handles brand identity and website design under one roof, as a single project rather than two handoffs. We're a Toronto-based studio and an official Shopify Preferred Partner and Squarespace Gold Partner, so the same team that develops your logo and visual identity also builds the store it lives on.

Why doing it together works better

Hiring a graphic designer for your logo and a separate developer for your site is the default path, and it's where most new brands lose time and money. The designer hands off a brand kit with no sense of how it needs to function inside a Shopify or Squarespace template. The developer builds a site that technically works but doesn't look, move, or feel like the brand it's supposed to represent. You end up as the translator between two vendors who've never talked to each other. When one studio owns both, the identity is built with the storefront in mind from day one: colour systems that hold up across product photography, typography that renders cleanly in Shopify's Horizon theme or a Squarespace layout, and a visual language that survives the jump from mood board to checkout page.

What's included

‍ ‍Brand strategy — positioning, tone, and a clear point of view for your business Visual identity — logo, colour palette, typography, and a brand guideline you can hand to anyone Website design and build — on Shopify (Horizon theme, Liquid development) or Squarespace, depending on what your business actually needs. Launch support — product listings, content structure, and a store that's ready to sell on day one

Who this is for

Small and mid-sized businesses launching a new brand, or rebuilding an existing one, who don't want to manage two agencies and a translation problem between them. This applies whether you're starting from nothing or replacing a dated site that no longer reflects the brand.

Why ADD TO CART COMMERCE

We're based in Toronto and hold official partner status with both platforms we build on — Shopify Preferred Partner and Squarespace Gold Partner — so you're not choosing a platform blind. We recommend the one that fits your product, your budget, and how you actually plan to run the business.